The One Hundred Acre Produce Market in the Bronx: Have You Heard of Hunts Point?

By Tove Danovich (NYC)..Have you ever heard of Hunts Point? In 1989 over 75% of NYC’s produce passed through this distribution center, but the “Grand Central Station of Broccoli” is facing its share of obstacles ranging from a changing world of grocery supply chains, to traffic congestion, to asthma-inducing pollutants.

If you live in New York City, 60% of your daily fruits and vegetables come from one place. It’s not a grocery store, not a farmer’s market, and not a farm. Sitting on 113 acres of land in the Hunts Point neighborhood of the Bronx, the Hunts Point Market is the central hub for most food in this city of over 8 million people. In 1966, the market’s first manager Joseph R. Santini told the New York Times, “For all practical purposes, every bit of produce a New Yorker eats will come through here, from potatoes to pomegranates.”

Bronx, the north end of Manhattan, the George Washington Bridge, and New Jersey, from foreground to background. The Fulton Fish Market is the long building lower left, the Hunts Point Cooperative Market is on the right. Creative Commons Licensed Photo, Courtesy of Arnold Reinhold.

New York City has had a central food market almost as long as it’s been a major metropolitan city. Originally located in Tribeca, the Washington Market opened in 1812 to serve a population of 123,706 and later grew to occupy several city blocks. By its peak in the 1880s, it held over 500 vendor stands. Lower Manhattan was held together by a triangle of major food markets: Washington Market for Produce, the South Street Seaport Market for seafood (eventually merging with the Fulton Market), and the meat market on Gansevoort and Little West 12th street.

Photo of the old Washington Market circa 1859

Photo of the Farmers/West Washington market near the meat market at Gansevoort and Little W 12th. Public Domain Image.

By the 1960s, New York’s population had grown to 7.8 million. The central markets were faced with traffic jams and crumbling, inadequate infrastructure. Rising real estate prices in lower Manhattan and plans to build the World Trade Center forced the move of the Washington Market to its current location at Hunts Point in 1966. It cost the city $40 million to build it and annual savings were expected to be between $10-15 million according to historian Renee Marton. McCandlish Phillips, writing for the New York Times, called the new facility “The Grand Central Station of broccoli.” With expanded facilities – nearly 1 million square feet of interior space – as well as an ideal location between Manhattan, New Jersey, Long Island, and Queens, the trouble facing the market today is something all wholesale markets have in common.

The times are changing. At its peak in 1989, the USDA calculated that Hunts Point handled 75% of all fruits and vegetables in the region. Today the Economic Development Corporation says that number is closer to 22%. The market is both in the midst of hard times and central to New York City’s ability to feed itself on a daily basis. Vendors have consolidated from the original 125 that made the move to Hunts Point down to around 40. Smaller, family-run companies have gotten bigger. Suppliers like A.J. Trucco, a vendor at the original Washington Market “was mainly an Italian chestnut distributor” until the slump over the last decade forced him to diversify, wrote the New York World.

Today, the market mostly serves small business and bodega owners. Large grocery stores like Costco or Whole Foods have their own distribution centers. Luckily local chains like Gristedes—who buys 9 tons of produce a year from the market—and restaurants or specialty food markets still come to the market looking for fruits and vegetables from all over the world.

Vendors at the market don’t post prices but rather operate based on the day’s supply and demand. The earliest, most discerning buyers arrive at the market close to 1 am in order to get the best produce – even at a higher cost. The last buyers of the day are happy to cheaply take whatever’s left.

Below, a map showing historic and current whole sale markets in NYC. Click the red pins for descriptions and photos. Map by Tove Danovich.

Hunts Point also faces the obstacle of reaching its maximum capacity, just as it did years ago when the market was located in Tribeca. Though Hunts Point keeps traffic away from an already-congested lower Manhattan, residents of the Bronx neighborhood near the market suffer from higher rates of asthma due to pollution from a constant barrage of delivery trucks. Once again, the market size has reached a breaking point. With the renewing of a ten-year lease the Hunts Point wholesale produce cooperative, which rents the facility from the city, will hopefully start to see the effects of a $332.5 million plan to modernize the market. Before the lease was signed, there was a worry that Hunts Point might choose to move to newer facilities in New Jersey. Though not too far away, the extra distance to travel to New York City would have resulted in higher food costs and fewer sources of fresh food for New Yorkers. The market is also an employment powerhouse in a notoriously poor neighborhood – the average household income is only $16,000 per year compared to the U.S. average of $42,000. More than 5,000 people work at the market each day, many of them local, and twice that number rely on the market for foot and truck traffic that keeps them in business.

Yet another obstacle looming on the horizon for the nearly-sixty-year-old market is competition from shiny new food markets in the Northeast. Though New Yorkers rely on the market for food, it’s actually more of a global—rather than local—food hub. According to the New York Times, only 4% of the market’s $2.3 billion in annual sales comes from New York State with an additional 8% from New Jersey. In total, the market is supplied by 49 states and close to 55 countries. Plans for reinventing the market include adding in a stronger local food presence. While New York City has a popular Greenmarket system, there’s currently no hub for wholesale regional produce. With an increased market for local food in grocery stores and restaurants, advocates from Gov. Andrew Cuomo to nonprofit greenmarket manager GrowNYC argue that it could be a boon for Hunts Point and New York’s farmers both.

In June 2011, Philadelphia Wholesale Produce Market opened to provide state-of-the-art facilities to serve vendors and buyers from all around the world. Though New Yorkers still need to eat, if inadequate facilities lead to slowing sales at Hunts Point, farmers from the United States will start diverting their wares to these new markets. We’ll still be getting fed – but the food will be more expensive with increased transport costs.

New York City has had wholesale markets for over 200 years but still has many kinks to work out. Hunts Point is a vast upgrade on previous locations but still congests traffic, pollutes the air, and rarely serves the local residents – though it may employ them. Despite being the home of one of the world’s largest produce markets, Hunts Point is a food desert. It’s only recently that people have tried to organize buyers clubs or similar programs to make the wholesale market more accessible to the nearby public.

Some people might argue that if the average New Yorker isn’t aware of Hunts Point, it means the food hub is a success. We may have cheaper food, but if the market isn’t efficient and up-to-date it isn’t serving the people of Hunts Point and isn’t serving New Yorkers as grandly as the Grand Central of broccoli should.

Posted in New York